Project for the Design Communication Arts certificate program at UCLA Extension.
Sevenfold is a sophisticated men's fragrance targeted toward men with expensive tastes and an interest in fashion.
The name Sevenfold comes from the high-quality men's ties that are created by folding one piece of silk seven times. A type of tie that would be familiar to the target audience.
The two number sevens in the logo are used to hint at the seven and the "f" in Sevenfold as well as create the shape of a tie in the negative space.
If this was a real product, I could imagine the logo etched into the glass on the inside of the bottle.