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Pork 24

Project for the Design Communication Arts certificate program at UCLA Extension.

Pork 24 is a fictional, fast-casual restaurant located in San Diego California with plans to expand north into Orange County and Los Angeles. The restaurant serves delicious hand-held pork cuisine that's available 24 hours a day.

I tried to keep the design simple and use a fair amount of white to convey a feeling of a clean restaurant especially since it's all about eating with your hands.

I decided on the name pork 24 to make sure that there's no question what the restaurant is about or what type of food it serves.

Included in this project are designs for the logo, a letterhead system, and various collateral including a take-out box, cups, sandwich boxes, straws, wet wipes, napkins, food tissue, and uniforms.