10over12 poster and brochure

Project for the Design Communication Arts certificate program at UCLA Extension.

An event poster and brochure design created for a fictional lecture series on the topic of typography.

The event would take place at the Los Angeles Public Library and each attendee would be given the brochure which summarizes each of the lectures, provides a brief bio of each speaker, and contains a small business card-size schedule with the times and dates of each lecture.

I chose the name 10 over 12 due to its relevance to typographic terminology and its familiarity with the target audience of typographers, graphic designers, design students, etc. Also the event is 10 lectures over 12 weeks with the first and last weeks being mixers where attendees can socialize with speakers, other attendees, and event organizers.